Let’s Talk About the Weather
We may not have the weather woes of the East Coast but Portland still gets her share of weather events that profoundly effect the success of your holiday shopping season. Customers are at home and don’t want to venture out… or they’re already out and stuck on the freeway just trying to get home. Either way, they’re not shopping at your store today.
While snowstorms and ice storms and cold weather can negatively effect store traffic, you ca easily shift those sales online. Your shopper is already in a winter mindset, making it easy to trigger purchases for cozy winter clothing and warm accessories.
Look at it this way: You literally have a captive audience when these storms roll into town. Instead of fretting at the forecast, make them an offer that celebrates the snow day!
Conjure thoughts of coziness with your offerings. Inspire your shut-in customers with a themed online sale and an offer they can’t refuse. Make it a quick, time sensitive offer that creates a sense of urgency. Here’s some inspiration that I hope will help you to make the next big snowstorm your next big success story. 😉
So there you have it! I hope these ideas will help you create success the next time mother nature sends a little weather chaos to Portland. Still need help with your holiday marketing? Download our free guide: The Last Minute Holiday Marketing Guide for Boutiques & Small Retail.