Every three weeks I photograph catalog and lifestyle shots for Mink Boutique. The stylists at Mink organize anywhere from 10-20 looks that we photograph in their boutique in SE Portland before or after closing. These photos are used for a myriad of digital marketing tasks, from their Instagram Feed, to Emails and Website headers. After each shoot, the stylists at Mink work quickly to add these products to their website so that I can, in turn, market them to the masses. Mink’s brick-and-mortar shop in the Hawthorne Shopping District of SE Portland is complemented by their polished online presence that elevates their brand through professional, consistent photography. This allows Mink to sell their clothes to more people, in and out of Portland.
Photography : Amy Vining | Clothing : Most pieces from this shoot are from Carla Mink’s Winter-to-Spring Transition Collection. Also featured are various other quality clothing labels that are carried at Mink Boutique such as Paige Premium Denim, Kut from the Kloth, Nic and Zoe, and more. | Model : Lee DiSanti | Stylists : Carla and Leela from Mink Boutique